Carstart Ad- Funeral Home
There is no product per se, as what they are offering is a service. However, at the end it is made clear that what they are is a collision auto shop that will not rip you off. The metaphor they used was an elderly man paying for what the audience is led to believe his wife's funeral bills. It equates the last minute add-ons a mechanic would do to a greedy and insensitive funeral director. The target is generally anyone who has had a bad experience with an auto mechanic or wishes to avoid one. They promise fair reliable service that will not try to rip you off. This add is open to anyone who owns a car that may need a repair.
The camera angles and lighting make use of the somber atmosphere of a funeral home and portrait the director in a shady manner and also accentuate the surprise of the poor old man who just suffered a major loss. This aren't aimed at making the audience so much pity the subject, but more for humor and comparative purposes.
Starburst - No Friends
The packet of Starbursts are placed in the center torso of a kid wearing a red sweater. Not only does this match the Starbursts package, it also serves to bring more attention to the yellow which is more obvious due to the red background. The spokesperson is a normal teenage/ young adult person with a bit of a devious look. This goes well with his evil inner conscience. While this is not like all kids, it tries to humor the audience at how juicy Starbursts are. I found the ad funny as it is ridiculous that anyone would sabotage and attack his friends to avoid sharing some candy. This thus is obviously aimed at a younger audience with a more modern sense of humor.
The camera adjusts angles to better display the things Robert does to his friends. Sound effects are added to make the situation humorous instead of violent and mean. It is all served to show how awesome Starbursts are.
Drunk Driving - Park Bench
Since there is no product, this is a public service announcement. They announce that the point of view, presumably a person who drives drunk, should stop driving, but they also comment on what it would take to stop them. The guy talking seems to be a normal younger adult and is friendly yet serious. By putting the scene in a park free of cars, it seems as if there will be no accidents or graphic images. However, when he sits down on the park bench and gets hit by a drunk driver in a SUV swerving off road, it goes to show that no one, and no where is safe from drunk driving.
The angle is from the perspective of someone walking and listening to the speaker. When the speaker sits down at the bench, we don't see the accident coming as it is almost off camera. This is used to add shock to the event as it was totally unexpected. The camera shows the man's body being hurled into the air and landing violently 20 feet away. This makes the accident graphic and realistic, hence more affective.
There is no product per se, as what they are offering is a service. However, at the end it is made clear that what they are is a collision auto shop that will not rip you off. The metaphor they used was an elderly man paying for what the audience is led to believe his wife's funeral bills. It equates the last minute add-ons a mechanic would do to a greedy and insensitive funeral director. The target is generally anyone who has had a bad experience with an auto mechanic or wishes to avoid one. They promise fair reliable service that will not try to rip you off. This add is open to anyone who owns a car that may need a repair.
The camera angles and lighting make use of the somber atmosphere of a funeral home and portrait the director in a shady manner and also accentuate the surprise of the poor old man who just suffered a major loss. This aren't aimed at making the audience so much pity the subject, but more for humor and comparative purposes.
Starburst - No Friends
The packet of Starbursts are placed in the center torso of a kid wearing a red sweater. Not only does this match the Starbursts package, it also serves to bring more attention to the yellow which is more obvious due to the red background. The spokesperson is a normal teenage/ young adult person with a bit of a devious look. This goes well with his evil inner conscience. While this is not like all kids, it tries to humor the audience at how juicy Starbursts are. I found the ad funny as it is ridiculous that anyone would sabotage and attack his friends to avoid sharing some candy. This thus is obviously aimed at a younger audience with a more modern sense of humor.
The camera adjusts angles to better display the things Robert does to his friends. Sound effects are added to make the situation humorous instead of violent and mean. It is all served to show how awesome Starbursts are.
Drunk Driving - Park Bench
Since there is no product, this is a public service announcement. They announce that the point of view, presumably a person who drives drunk, should stop driving, but they also comment on what it would take to stop them. The guy talking seems to be a normal younger adult and is friendly yet serious. By putting the scene in a park free of cars, it seems as if there will be no accidents or graphic images. However, when he sits down on the park bench and gets hit by a drunk driver in a SUV swerving off road, it goes to show that no one, and no where is safe from drunk driving.
The angle is from the perspective of someone walking and listening to the speaker. When the speaker sits down at the bench, we don't see the accident coming as it is almost off camera. This is used to add shock to the event as it was totally unexpected. The camera shows the man's body being hurled into the air and landing violently 20 feet away. This makes the accident graphic and realistic, hence more affective.
posted by Jake T | 5:29 AM
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